Social Engineering of Desire

The internet brings various ideas and rapid innovation. There is this mass context and mass realm of ideas where the individual identity is under stress. In popular culture there are all types of metaphors expressing the fear of self. It leaves people questioning, especially young people, “What part of us belongs to us”.

Everything that we see around us, as well as the shows we watch, the stuff we read, the things we learn in school all have an influence on who we are. The individual is colonized so the institutional values become our values.

Nowadays the individual has the potential to change things in the social order or system through new communication avenues such as the internet. The internet is not under the same control and same gatekeepers as television. Through the internet, the individual is able to amass collective action which can have institutional effects.