Decommodified, Deinstitutionalized, Unconstrained, Globalized

As a final lecture, I thought this was a pretty good one. Well organized and the points were well made. The key terms were: alternative symbolic economy, Expanded normative debate, expanding expressive capabilities, toxic parody, indellible memories and the market censor depoliticization of context.

A statement said in class is that television and music videos have become more and more sexualized. I couldn’t agree with Mr. Strangelove and Madonna more. I was actually discussing the new Keri Hilson music video entitled “The Way you Love me” and Keri who is usually known for being very classy and decently clothed in her videos, is now gyrating and grinding in panties in front of and above the camera lens. It leads me to question when is “too sexy” for a music video. Lady Gaga was just as scandalous in her “Alejandro” video. To be honest I think that these videos are more in the soft porn genre then music videos at this point. But I do remember a decade ago maybe female artists would have the camera focused on cleavage, that progressed/transgressed to cameras focusing on their curves or their behinds and now its gone to the point where women are opening their legs with panties on infront of cameras. Like how far is too far? And do people realize the target audience for these artists, its usually young teenagers, and that this can have an effect on overall promiscuity and the perception of the role of women in society.

Another topic covered was that of individualism. The argument was made that previously or in traditional society our personality was buried, and today the modern individual is less institutionalized in terms of religion and by two trends, de-‘sacredization’ and capitalism. I argue that we are just as institutionalized as before, but this time by different things. For example we are still highly influenced by our education system. We are also highly influenced the media system and the power holders and gatekeepers who dictate what we shall see and when we see it. We are also highly influenced by consumerism and materialism, these forces are so big that they can inspire poor people to buy things they can’t afford and don’t need in order to look cool or feel equal to others in their social circle.

Who we are significantly depends on what they tell us.

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